Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear by Dr. Frank Luntz 1401309291 9781401309299
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ISBN: 1401309291


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Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.      

Author: Dr. Frank Luntz

Language: English

Edition: Reprint

Binding: Paperback

Pages: 368

Publisher: Hachette Books

Publication Date: 2008-08-05


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