Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World

Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World by Dan Steinbock 0470339667 9780470339664
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Praise for Winning Across Global MarketsWith a miniscule home market in a high technology sector and up against countries fifty times larger, Nokia was thought by many to be fatally disadvantaged. They thought wrong. This is an inspiring story, from which we learn that just about any circumstance, if confronted with high intelligence and endless perseverance, can be turned to competitive advantage.-Sir Martin Sorrell, chief executive, WPPOne thousand companies can recognize a strategic opportunity, but only one can grow to dominate the market. Winning Across Global Markets has great insights into Nokia??s amazing success story.-Craig R. Barrett, retired CEO and chairman of the board, Intel CorporationDan Steinbock is a long-standing and outstanding expert on Nokia, one of the great success stories in the mobile wireless revolution that has changed the world. He has benefited from unprecedented access to the company??s insiders. Winning Across Global Markets is essential reading for anyone interested in how any high-tech industry really works.-Eli M. Noam, director, Columbia Institute for Tele-Information, and professor of finance and economics, Columbia Business SchoolSince Universal Music Group has been in partnership with Nokia, we have been consistently impressed by the scale of their business and the determination with which they approach new initiatives. Dan Steinbock??s insights into their strategy and values are certain to influence future generations of business leaders.-Lucian Grainge, chairman and CEO, Universal Music Group InternationalDan Steinbock is not only insightful but also a great storyteller. Whether you are an analyst, a competitor, or a management student of technology companies, you will benefit from reading Winning Across Global Markets.-Jagdish N. Sheth, Ph.D., Charles H. Kellstadt Professor of Marketing, Emory University, and founder, India, China, and America (ICA) Institute

Author: Dan Steinbock

Language: English

Edition: 1

Binding: Hardcover

Pages: 304

Publisher: Jossey-Bass

Publication Date: 2010-04-12


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