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Why We Buy: The Science Of Shopping
Why We Buy: The Science Of Shopping by Paco Underhill 0684849143 9780684849140
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Why We Buy: The Science Of Shopping by Paco Underhill

Is there a method to our madness when it comes to shopping? Hailed by theSan Francisco Chronicleas a Sherlock Holmes for retailers, author and research company CEO Paco Underhill answers with a definitive yes in this witty, eye-opening report on our ever-evolving consumer culture.Why We Buyis based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including: How a well-placed shopping basket can turn a small purchase into a significant sale What the butt-brush factor is and how it can make sales plummet How working women have altered the way supermarkets are designed How the boomerang effect makes product placement ever more challenging What kinds of signage and packaging turn browsers into buyers For those in retailing and marketing,Why We Buyis a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public,Why We Buyis a funny and sometimes disconcerting look at our favorite pastime.

Author: Paco Underhill

Language: English

Binding: Paperback

Pages: 256

Publisher: Simon & Schuster

Publication Date: 2000-06-02

Our Price: $3.85

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ISBN: 0684849143


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