Why People (Dont) Buy: The Go and Stop Signals

Why People (Dont) Buy: The Go and Stop Signals by A. Chakravarti, M. Thomas 1137466677 9781137466679
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ISBN: 1137466677


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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested GO-STOP Signal Framework, which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

Author: A. Chakravarti, M. Thomas

Language: English

Binding: Hardcover

Pages: 223

Publisher: Palgrave Macmillan

Publication Date: 2015-05-15


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