We First: How Brands and Consumers Use Social Media to Build a Better World

A social media expert with global experience with many of the worlds biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestl as well as a bold plan for how corporations need to rethink their strategies.

Author: Simon Mainwaring

Language: English

Edition: 1

Binding: Hardcover

Pages: 256

Publisher: St. Martins Press

Publication Date: 2011-06-07