We Are All Weird: The Rise of Tribes and the End of Normal

We Are All Weird: The Rise of Tribes and the End of Normal by Seth Godin 1591848245 9781591848240
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World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. Were all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

Author: Seth Godin

Language: English

Binding: Hardcover

Pages: 112

Publisher: Portfolio

Publication Date: 2015-09-15


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