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Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth by Chris Zook 1422103668 9781422103661
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Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth by Chris Zook

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the hidden assets that can be the basis for tomorrows growth.Building on the authors previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.

Author: Chris Zook

Language: English

Edition: 1

Binding: Hardcover

Pages: 190

Publisher: Harvard Business Review Press

Publication Date: 2007-05-03

Our Price: $3.85

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ISBN: 1422103668


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Chris Zook (Edition: 1) Hardcover

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