Understanding Media Economics

Understanding Media Economics by Gillian Doyle 1412930774 9781412930772
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This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate - Paul MacDonald, Roehampton Institute

This book is a very valuable contribution to the media economic literature - Richard van der Wurff, Dept of Communication, University of Amsterdam

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.

The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.

Author: Gillian Doyle

Language: English

Binding: Paperback

Pages: 232

Publisher: SAGE Publications Ltd

Publication Date: 2013-04-18


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