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Toward Integrative Corporate Citizenship: Research Advances in Corporate Social Performance
Toward Integrative Corporate Citizenship: Research Advances in Corporate Social Performance by Marc Orlitzky, Diane L. Swanson 0230201873 9780230201873
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ISBN: 0230201873


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Given the increased impact of non-market forces on business reputation and success, there has never been a greater need for companies to grasp corporate social performance from a theoretically sound perspective. For the first time, Marc Orlitzky and Diane L. Swanson, two award-winning and prolific authors in the field of corporate social performance, present a comprehensive overview of their research programs and develop a positive vision of value-based business citizenship.nbsp; By innovatively blending organizational theory and rigorous quantitative methodology, the authors demonstrate that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible.

Author: Marc Orlitzky, Diane L. Swanson

Language: English

Binding: Hardcover

Pages: 272

Publisher: Palgrave Macmillan

Publication Date: 2008-11-15


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