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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to ... Influencing How and Why Your Customers Buy
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to ... Influencing How and Why Your Customers Buy by Bill Stinnett 0071441883 9780071441889
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to ... Influencing How and Why Your Customers Buy by Bill Stinnett

How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers just dont understand our business.Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a companys organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

Author: Bill Stinnett

Language: English

Edition: 1

Binding: Paperback

Pages: 288

Publisher: McGraw-Hill Education

Publication Date: 2004-10-29

Our Price: $3.85

Quantity:50

 
ISBN: 0071441883


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Bill Stinnett (Edition: 1) Paperback

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