The Unfair Advantage: Digital Marketing Principles that Will Explode the Growth of an Auto Dealership

The Unfair Advantage: Digital Marketing Principles that Will Explode the Growth of an Auto Dealership by Chris Martinez, Chris J. Martinez 0997931493 9780997931495
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ISBN: 0997931493


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Do you know how to create a digital marketing strategy that grows your auto dealership month after month?
Chris Martinezs approach helped grow the Charles Maund Toyota Dealership in Austin, Texas by approximately 680% in seven years. Developing an effective, scalable marketing strategy is every car dealerships most pressing challenge.
Yet most dealerships have no idea where to start or are spinning their wheels (and losing the majority of their marketing dollars) with ineffective strategies.
The Unfair Advantage will show you:
- The critical role branding your auto dealership plays in your long-term success
- why humanizing your dealership can make all the difference (and how to do it)
- the key area most dealerships are virtually ignoring (to the detriment of their long-term growth)
- how to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level
- the reasons most dealerships fail to implement a successful marketing plan (so you can avoid them)
Whether youre a car dealership owner, general manager, marketing team member or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the drivers seat so that youre positioned to skyrocket the growth of your auto dealership.

Author: Chris Martinez, Chris J. Martinez

Language: English

Binding: Paperback

Pages: 142

Publisher: J. Joseph Group, LLC

Publication Date: 2018-12-20


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