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The Trader Joes Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon
The Trader Joes Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon by Len Lewis 1419500139 9781419500138
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The Trader Joes Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon by Len Lewis

Learn about the best practices and merchandising expertise that made this $2.6 billion maverick one of the greatest success stories in grocery retailing. Despite its laid-back style and iconoclastic way of doing business, Trader Joes is one of the savviest and most successful niche retailers in the world. With stores that are about half the size of the average neighborhood supermarket, this unassuming chain generates sales per square foot that are twice the industry average. In The Trader Joes Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon, author Len Lewis tells the incredible story of this famously tight-lipped chain. From its Hawaiian-shirted crew and campy decor, to its trademark Two-Buck Chuck wine and affordable gourmet products not found anywhere else, Trader Joes provides an entertaining and rewarding shopping experience that has attracted legions of loyal customers. Beginning with the chains founding more than 45 years ago, to its current position in the retail spotlight, The Trader Joes Adventure traces the critical business decisions that have made Trader Joes a phenomenon. Readers will learn how: -The chain has turned loyal customers into its best advertising. -Trader Joes doesnt choose the most expensive, high-profile locations for its stores. -Offering private-label items has fueled its growth. -Cutting out intermediaries and negotiating better pricing and quality hasnt alienated manufacturers. -Paying high wages has nurtured a dedicated and reliable workforce. -Controlling expansion drives Trader Joes growth strategy.

Author: Len Lewis

Language: English

Edition: 1

Binding: Hardcover

Pages: 256

Publisher: Kaplan Business

Publication Date: 2005-09-01

Our Price: $4.93

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ISBN: 1419500139


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Len Lewis (Edition: 1) Hardcover


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