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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell 0316346624 9780316346627 The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wi
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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Author: Malcolm Gladwell

Language: English

Binding: Paperback

Pages: 301

Publisher: Back Bay Books

Publication Date: 2002-01-07

Our Price: $3.89

Quantity:92
ISBN: 0316346624


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Malcolm Gladwell  Paperback


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