The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press)

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press) by Stephen Denning 0750673559 9780750673556
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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories (springboard stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in todays information economy. * Provides innovative and powerful tools which can effect organizational change * Helps organizations share knowledge critical to success in the information economy * First book on a major emerging trend in organizational change and K.M.

Author: Stephen Denning

Language: English

Edition: 1

Binding: Paperback

Pages: 248

Publisher: Butterworth-Heinemann

Publication Date: 2000-10-26


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