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The Social Media Bible: Tactics, Tools, and Strategies for Business Success
The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko, David K. Brake 0470411554 9780470411551
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko, David K. Brake

The Ultimate Guide To Social Media MarketingThe Social Media Bible will show you how to build or transform your business into a social media- enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.Using the systematic approach presented in this comprehensive guide, you??ll learn how to:Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainmentDetermine which social media tactics you should be using with your customers and employeesEvaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystemMake social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategyDo a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospectsImplement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thriveVirtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.If you want to grow your business, you have to stay connected to your stakeholders- whether you??re a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your

Author: Lon Safko, David K. Brake

Language: English

Binding: Paperback

Pages: 840

Publisher: Wiley

Publication Date: 2009-05-04

Our Price: $4.29

ISBN: 0470411554

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Lon Safko, David K. Brake  Paperback

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