The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning by Chris Kocek 0989284905 9780989284905
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ISBN: 0989284905


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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether youre a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

Author: Chris Kocek

Language: English

Binding: Paperback

Pages: 156

Publisher: Yellow Bird Press

Publication Date: 2013-05-15


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