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The Open Brand: When Push Comes to Pull in a Web-Made World
The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney, Nita Rollins 0321544234 9780321544230
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The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney, Nita Rollins

Todays marketers are now facing wholly new patterns of cultural influence, and the rise of personal brands or icitizens. Through a deconstruction of some of the marketing worlds fundamental practices and precepts, a portrait gallery of icitizens, and a strategic framework for creating and measuring the four essential consumer experiences of the web-made world, The Open Brand compellingly argues that the way forward for brands is through being O.P.E.N. That means On-demand, Personal, Engaging, and Networked.

Author: Kelly Mooney, Nita Rollins

Language: English

Edition: 1

Binding: Paperback

Pages: 204

Publisher: New Riders

Publication Date: 2008-03-04

Our Price: $3.85

Quantity:9

 
ISBN: 0321544234


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Kelly Mooney, Nita Rollins (Edition: 1) Paperback

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