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The Nontoxic Home
The Nontoxic Home by Debra Lynn Dadd 0874774012 9780874774016
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The Nontoxic Home by Debra Lynn Dadd

In direct marketing, you dont have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacons acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns-at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channel-from setting up Web pages to the latest, cutting-edge technological advances New information on reaching specific target groups How to use all types of direct marketing media-mail order, telemarketing, radio/TV, newsletters, end print ads Dealing with the postal service Insider money- and time-saving tips Dozens of examples of complete, combat-tested direct marketing packages, letters, forms, and checklists Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. One of the best books Ive seen on how the small business person can use direct marketing techniques.-Dr. William A. Cohen, author of Building a Mail Order Business

Author: Debra Lynn Dadd

Language: English

Edition: 1st

Binding: Paperback

Pages: 213

Publisher: St. Martins Press

Publication Date: 1986-10-01

Our Price: $4.09

Quantity:8
ISBN: 0874774012


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Debra Lynn Dadd (Edition: 1st) Paperback


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