Skip to content

  Home > Binding > Paperback >

The Nontoxic Home
The Nontoxic Home by Debra Lynn Dadd 0874774012 9780874774016
Stock Image - Actual Cover May Vary


The Nontoxic Home by Debra Lynn Dadd

In direct marketing, you dont have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacons acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns-at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channel-from setting up Web pages to the latest, cutting-edge technological advances New information on reaching specific target groups How to use all types of direct marketing media-mail order, telemarketing, radio/TV, newsletters, end print ads Dealing with the postal service Insider money- and time-saving tips Dozens of examples of complete, combat-tested direct marketing packages, letters, forms, and checklists Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. One of the best books Ive seen on how the small business person can use direct marketing techniques.-Dr. William A. Cohen, author of Building a Mail Order Business

Author: Debra Lynn Dadd

Language: English

Edition: 1st

Binding: Paperback

Pages: 213

Publisher: St. Martins Press

Publication Date: 1986-10-01

Our Price: $4.09

ISBN: 0874774012

Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]

Debra Lynn Dadd (Edition: 1st) Paperback

Browse for more products in the same category as this item:

Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.