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The Myths of Innovation
The Myths of Innovation Scott Berkun 0596527055 9780596527051 How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but ins
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The Myths of Innovation by Scott Berkun

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how weve made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to todays challenges. Using dozens of examples from the history of technology, business, and the arts, youll learn how to convert the knowledge you have into ideas that can change the world.

Author: Scott Berkun

Language: English

Edition: 1

Binding: Hardcover

Publisher: OReilly Media

Publication Date: 2007-05-15

Our Price: $3.89

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ISBN: 0596527055
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Scott Berkun (Edition: 1) Hardcover


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