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The Media Industries and their Markets: Quantitative Analyses (Applied Econometrics Association)
The Media Industries and their Markets: Quantitative Analyses (Applied Econometrics Association) by Badillo, Patrick-Yves 0230277705 9780230277700
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ISBN: 0230277705


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This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

Author: Badillo, Patrick-Yves

Language: English

Binding: Hardcover

Pages: 256

Publisher: Palgrave Macmillan

Publication Date: 2010-10-15


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