The McDonaldization of Society 5

Instructor Praise for This Book The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically. ???Michael Nofz, University of Wisconsin ???This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture.??? ???Charles R. Frederick, Jr., Indiana University Student Praise for This Book ???The text opened my eyes up a bit to the world around me.??? ???I really enjoyed the writing style of the book. . . . I thought of it as a book I would recommend to friends, not as a textbook.??? As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today??s readers in a way that few other books have. A major effort has been made in The McDonaldization of Society 5 to update many examples to speak relevantly to today??s student. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the ???twenty-something??? consumer with sociological analysis. New to McDonaldization 5Presents a new concluding chapter on Starbuckization: A new Chapter 10 titled ???The Starbuckization of Society???? examines the Starbucks phenomenon in relation to McDonaldization. Links pop culture to McDonaldization with contemporary examples: Updated examples include online dating services, Viagra, MDMA (Ecstasy), text messaging, Chipotle, Pollo Campero, extreme sports, robotic surgery with the Da Vinci system, Snack Wraps, megachurches, and more.Features an increased focus on globalization: Global issues are more prevalent throughout this edition, particularly in the discussion of the relationship between McDonaldization and the environment in Chapter 7. Looks at precursors and future possibilities of McDonaldization: A revised Chapter 2 combines a discussion of the precursors of McDonaldization and content on dealing with contemporary changes in, and future possibilities of, a McDonaldized world. Ancillaries An Instructor??s Resource CD-ROM features PowerPoint presentations, suggested essay questions and activities, video resources, teaching tips, an interview with the author, and more A student study site at www.pineforge.com/mcdonaldizationstudy5 includes interviews with the author, Learning from SAGE Journal Articles, student activities, and more IRCDs are available for qualified instructors only. To request an IRCD for this book please contact Customer Care at 1.800.818.7243 (6 am ??? 5 pm Pacific Time) or by emailing info@sagepub.com with course name and enrollment and your university mailing address to expedite the process.Intended Audience The bestselling The McDonaldization of Society is already in use in a variety of courses: Sociology???????????????????????????????????????????????????????????????????????? Business & Management Introduction to Sociology???????????????????????????????? Consumer Behavior Social Problems?????????????????????????????????????????????????????????? Organizational CommunicationSocial Change????????????????????????????????????????????????????????????????Foundations of LeadershipGlobalization Sociology of Work It is also popular in freshman seminars, as well as withthose interested in social criticism.

Author: George Ritzer

Language: English

Edition: 5

Binding: Paperback

Pages: 320

Publisher: SAGE Publications, Inc

Publication Date: 2007-08-31