The Magic Slice: How to Master the Art of Storytelling for Business

You have a great product or service, but people arent responding to your marketing-or your message. Youre brimming with enthusiasm, but you dont know how to spread the word.

You need a story.

Driven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice-that unique place where what you want to say is exactly what your audience wants to hear.

Learn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact.

Whether youre a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.

Author: Jack Murray

Language: English

Binding: Paperback

Pages: 322

Publisher: Houndstooth Press

Publication Date: 2021-10-15