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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick F. Reichheld 1578516870 9781578516872
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick F. Reichheld

In this reprint of a 1996 work, published with a new preface, business strategy consultant Reichheld outlines an approach to doing business that he calls loyalty-based management. Stressing the importance of building a loyal customer base, he argues that even a small improvement in customer retention can double a companys profits. He also shows the connections between customer, employee, and investor loyalty. He goes on to describe in detail the changes in compensation, organization, and strategy necessary for companies to build relationships worthy of loyalty. Annotation copyrighted by Book News, Inc., Portland, OR

Author: Frederick F. Reichheld

Language: English

Edition: Edition Unstated

Binding: Paperback

Pages: 352

Publisher: Harvard Business Review Press

Publication Date: 2001-09-15

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ISBN: 1578516870


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Frederick F. Reichheld (Edition: Edition Unstated) Paperback

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