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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference by Steve Lance, Jeff Woll 1591841240 9781591841241
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference by Steve Lance, Jeff Woll

The new bible for creating more powerful advertising These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising, This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the featurein that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream sale Just as Jeffrey Gitomers hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesnt work in todays advertising world.

Author: Steve Lance, Jeff Woll

Language: English

Binding: Hardcover

Pages: 288

Publisher: Portfolio

Publication Date: 2006-07-06

Our Price: $3.85

Quantity:6

 
ISBN: 1591841240


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Steve Lance, Jeff Woll  Hardcover

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