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The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now
The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now by Christine Arena 0060852070 9780060852078
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The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now by Christine Arena

In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups--and make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. The High-Purpose Company uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the worlds most forward-thinking firms.

Author: Christine Arena

Language: English

Binding: Hardcover

Pages: 304

Publisher: Harper Business

Publication Date: 2006-12-26

Our Price: $4.09

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ISBN: 0060852070


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Christine Arena  Hardcover


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