The Growth Gears: Using A Market-Based Framework To Drive Business Success

The Growth Gears: Using A Market-Based Framework To Drive Business Success by Art Saxby, Pete Hayes 1599325896 9781599325897
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ISBN: 1599325896

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WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesnt seem to be growing? You may be so operationally focused that youve ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!

Author: Art Saxby, Pete Hayes

Language: English

Binding: Hardcover

Pages: 228

Publisher: Advantage Media Group

Publication Date: 2016-02-18

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