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The Graphic Designers and Illustrators Guide to Marketing and Self-Promotion
The Graphic Designers and Illustrators Guide to Marketing and Self-Promotion Maria Piscopo 1581153635 9781581153637 This timely companion will help designers and illustrators create andmplement sophisticated marketing and self-pro
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The Graphic Designers and Illustrators Guide to Marketing and Self-Promotion by Maria Piscopo

This timely companion will help designers and illustrators create andmplement sophisticated marketing and self-promotion system for long-termuccess. Written by a long-time creative professional and successful tradeournalist, the book provides an in-depth guide to the latest industry trends,echnologies, and business secrets in marketing. The book is divided intoifteen succinct chapters that provide step-by-step instructions on suchopics as: finding new (or better) clients, creating a marketing database forhis new client development, developing a qualified mailing list, making irst contact with prospective clients, portfolio presentations that getork, networking opportunities for self-promotion, advertising ideas,mproving your direct mail techniques, public relations campaign to get yourame known, key tools for better Internet and email marketing. Interviewsith real-life clients and case studies bring each chapter to life, including special chapter on what clients are looking for when they interviewreative, and tips on how to present the added value of ones work to them.

Author: Maria Piscopo

Language: English

Edition: 1st

Binding: Paperback

Pages: 224

Publisher: Allworth Press

Publication Date: 2004-08-01

Our Price: $4.29

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ISBN: 1581153635


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Maria Piscopo (Edition: 1st) Paperback


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