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The Global Marketing Imperative
The Global Marketing Imperative by Michael Czinkota, Ilkka Ronkainen, John Tarrant 0844230103 9780844230108
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The Global Marketing Imperative by Michael Czinkota, Ilkka Ronkainen, John Tarrant

Bring your students quickly up to speed on the essentials of international marketing and teach them how to strike back when global competitors move into a companys territory and shrink its markets.

Author: Michael Czinkota, Ilkka Ronkainen, John Tarrant

Language: English

Edition: 1

Binding: Paperback

Pages: 320

Publisher: McGraw-Hill

Publication Date: 1996-01-11

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ISBN: 0844230103


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Michael Czinkota, Ilkka Ronkainen, John Tarrant (Edition: 1) Paperback


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