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The Glasnost Papers: Voices On Reform From Moscow
The Glasnost Papers: Voices On Reform From Moscow by Andrei Melville, Gail W Lapidus, Editors * 0813309220 9780813309224
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The Glasnost Papers: Voices On Reform From Moscow by Andrei Melville, Gail W Lapidus, Editors *

The coauthor of the bestselling business novels Zapp! and The Goal uses an entertaining parable of inventing and selling the wheel to convey key insights about sales and marketing--based on pioneering research by marketing guru Howard Stevens.

Author: Andrei Melville, Gail W Lapidus, Editors *

Language: English

Binding: Paperback

Pages: 359

Publisher: Westview Press

Publication Date: 1990-10-02

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ISBN: 0813309220


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Andrei Melville, Gail W Lapidus, Editors *  Paperback

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