Skip to content
Download the Discover Books app Open

  Home > Shop Categories > Business & Money >

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy, Fred Wiersema 0201407191 9780201407198
Stock Image - Actual Cover May Vary


 

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy, Fred Wiersema

Why is it that Casio can sell a calculator more cheaply than Kelloggs can sell a box of corn flakes? Why can FedEx absolutely, positively deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that havent gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Author: Michael Treacy, Fred Wiersema

Language: English

Edition: Expanded

Binding: Paperback

Pages: 210

Publisher: Basic Books

Publication Date: 1997-01-10

Our Price: $3.85

Quantity:40

 
ISBN: 0201407191


Condition:
New [Add $99.00]
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Michael Treacy, Fred Wiersema (Edition: Expanded) Paperback

Share your shopping experience. Write a review here »

Browse for more products in the same category as this item:

Shop Categories > Business & Money
Shop Categories > Business & Money > Processes & Infrastructure
Processes & Infrastructure
Shop Categories > Business & Money > Small Business & Entrepreneurship
Small Business & Entrepreneurship
Shop Categories > Business & Money > Marketing & Sales
Marketing & Sales
Shop Categories > Business & Money > Management & Leadership
Management & Leadership
Shop Categories > Business & Money > Finance
Finance
Shop Categories > Business & Money > Economics
Economics
Shop Categories > Business & Money > Biography & History
Biography & History
Binding > Paperback

* Free Shipping applies to all orders of $9 or more shipped to the contiguous 48 United States.