The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader, Sarah E. Toms 1613630905 9781613630907
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ISBN: 1613630905


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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Author: Peter Fader, Sarah E. Toms

Language: English

Binding: Paperback

Pages: 136

Publisher: Wharton School Press

Publication Date: 2018-10-30


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