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The Commercialization of American Culture: New Advertising, Control and Democracy
The Commercialization of American Culture: New Advertising, Control and Democracy by Matthew P. McAllister 0803953801 9780803953802
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ISBN: 0803953801


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Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.

Author: Matthew P. McAllister

Language: English

Binding: Paperback

Pages: 312

Publisher: SAGE Publications, Inc

Publication Date: 1995-11-02


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