Skip to content

  Home > Binding > Paperback >

The Broadcast Television Industry: (Part of the Allyn & Bacon Series in Mass Communication)
The Broadcast Television Industry: (Part of the Allyn & Bacon Series in Mass Communication) by James R. Walker, Douglas A. Ferguson 0205189504 9780205189502
Stock Image - Actual Cover May Vary
 

The Broadcast Television Industry: (Part of the Allyn & Bacon Series in Mass Communication) by James R. Walker, Douglas A. Ferguson

The Broadcast Television Industry is a current, comprehensive review of the dominant distributors of television programming in the United States. The book reviews the history and current practices of both commercial and public television. Separate chapters explore the regulation of television, the operation of local stations and national networks, audience research, the impact of our most pervasive medium, and the future of broadcasting as a means of television distribution in a increasingly competitive environment. The book is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite as competing distribution systems. It provides a detailed account of televisions core industry: broadcast television.

Author: James R. Walker, Douglas A. Ferguson

Language: English

Binding: Paperback

Pages: 228

Publisher: Allyn & Bacon

Publication Date: 1997-11-24

Our Price: $11.95

Quantity:1
ISBN: 0205189504


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
James R. Walker, Douglas A. Ferguson  Paperback


Browse for more products in the same category as this item:

Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.