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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success by Duane Knapp 0071494413 9780071494410
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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success by Duane Knapp

Tap into the new currency for brand success and customer satisfaction Brand strategy expert and Fortune 500 consultant Duane Knapp presents his secret formula for becoming a brand that delivers on its promise, showing how to make the right promise, how to keep it-and how fulfilling that promise will turn any business into one that people will admire, trust, and support for years to come. Knapp explains the steps for finding and forming a solid promise, and shows how to implement three key principles that ensure business success. First-hand case studies and compelling interviews of successful business leaders illustrate how to put these strategies into action.

Author: Duane Knapp

Language: English

Edition: 1

Binding: Hardcover

Pages: 288

Publisher: McGraw-Hill Education

Publication Date: 2008-04-11

Our Price: $4.29

Quantity:2
ISBN: 0071494413


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Duane Knapp (Edition: 1) Hardcover


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