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The Brand Marketing Book
The Brand Marketing Book Joe Marconi 0844222577 9780844222578 Internationally respected marketing consultant Joe Marconi shows how to build a value-added brand in todays competitive global marketplace by creating an effective, int
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The Brand Marketing Book by Joe Marconi

Internationally respected marketing consultant Joe Marconi shows how to build a value-added brand in todays competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features on-the-money guidance for building successful brand strategies and brand loyalty including: * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.

Author: Joe Marconi

Language: English

Edition: 1

Binding: Hardcover

Pages: 256

Publisher: McGraw-Hill

Publication Date: 1999-11-11

Our Price: $4.09

Quantity:3
ISBN: 0844222577


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Joe Marconi (Edition: 1) Hardcover


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