The Big Red Fez: How To Make Any Web Site Better

The Big Red Fez: How To Make Any Web Site Better by Seth Godin 0743227905 9780743227902
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ISBN: 0743227905

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YOUR WEB SITE IS COSTING YOU MONEY. ITS ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isnt easy to see and easy to get, your visitor is gone with a quick click on the Back button.In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And hes at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications,The Big Red Fezis a must-have tool for anyone working on the web.

Author: Seth Godin

Language: English

Edition: Original

Binding: Paperback

Pages: 112

Publisher: Free Press

Publication Date: 2002-01-18

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