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The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future by John Gerzema, Michael DAntonio 111845295X 9781118452950
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New York Times Bestseller

How feminine values can solve our toughest problems and build a more prosperous future

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.
  • Advocates a new way to solve todays toughest problems in business, education, government, and more
  • Based on a landmark survey and results from Young & Rubicams respected Brand Asset Valuators global survey, as well as on-the-ground interviews in 18 countries
  • From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael DAntonio

Brought to life through real world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending--and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

by John Gerzema, Michael DAntonio

Author: John Gerzema, Michael DAntonio

Language: English

Binding: Hardcover

Pages: 304

Publisher: Jossey-Bass

Publication Date: 2013-04-16

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ISBN: 111845295X


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John Gerzema, Michael DAntonio  Hardcover

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