Skip to content
Download the Discover Books app Open

  Home > Shop Categories > Business & Money >

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki 1591840562 9781591840565
Stock Image - Actual Cover May Vary


 

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Startwill give you the essential steps to launch great products, services, and companies?whether you are dreaming of starting the next Microsoft or a not-for-profit that?s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST?Great Ideas for Starting Things?including his field-tested insider?s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

Author: Guy Kawasaki

Language: English

Edition: 1st

Binding: Hardcover

Pages: 226

Publisher: Portfolio

Publication Date: 2004-09-09

Our Price: $3.85

Quantity:50

 
ISBN: 1591840562


Condition:
New [Add $99.00]
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Guy Kawasaki (Edition: 1st) Hardcover

Share your shopping experience. Write a review here »

Browse for more products in the same category as this item:

Shop Categories > Business & Money
Shop Categories > Business & Money > Small Business & Entrepreneurship
Small Business & Entrepreneurship
Shop Categories > Business & Money > Investing
Investing
Binding > Hardcover

* Free Shipping applies to all orders of $9 or more shipped to the contiguous 48 United States.