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The Art of the Long View: Planning for the Future in an Uncertain World
The Art of the Long View: Planning for the Future in an Uncertain World Peter Schwartz 0385267320 9780385267328 What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of l
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The Art of the Long View: Planning for the Future in an Uncertain World by Peter Schwartz

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all-new Users Guide, Peter Schwartz outlines the scenaric approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the worlds leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

Author: Peter Schwartz

Language: English

Binding: Paperback

Pages: 272

Publisher: Crown Business

Publication Date: 1996-04-15

Our Price: $3.89

Quantity:26
ISBN: 0385267320


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Peter Schwartz  Paperback


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