The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today by Sandra Stahl 0999187104 9780999187104
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ISBN: 0999187104


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This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professionals manual for creating that specific type of mindset and building the necessary skills to meet todays communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.

The Art & Craft of PR was named a finalist in the Marketing & PR category in the 2018 National Indie Excellence Awards.

Author: Sandra Stahl

Language: English

Binding: Paperback

Pages: 128

Publisher: LID Publishing

Publication Date: 2018-03-20


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