Skip to content

  Home > Binding > Hardcover >

The Age of Persuasion: How Marketing Ate Our Culture
The Age of Persuasion: How Marketing Ate Our Culture Terry OReilly, Mike Tennant 1582435804 9781582435800 Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your fee
Stock Image - Actual Cover May Vary
 

The Age of Persuasion: How Marketing Ate Our Culture by Terry OReilly, Mike Tennant

Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, youll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds perhaps thousands of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry OReilly and Mike Tennant, the ad men behindThe Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all: Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. Thats the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between. From the early players to the Mad Men of the 1960s and beyond, OReilly and Tennant offer insights into a rapidly evolving industry. Smart and funny,The Age of Persuasionprovides an entertaining and eye-opening look at a world driven by marketing.

Author: Terry OReilly, Mike Tennant

Language: English

Binding: Hardcover

Pages: 304

Publisher: Counterpoint

Publication Date: 2010-03-30

Our Price: $4.29

Quantity:1
ISBN: 1582435804


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Terry OReilly, Mike Tennant  Hardcover


Browse for more products in the same category as this item:

Binding > Hardcover

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.