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Tangled Web They Weave: Truth, Falsity, & Advertisers
Tangled Web They Weave: Truth, Falsity, & Advertisers Ivan L. Preston 029914190X 9780299141905 Preston (advertising, U. of Wisconsin-Madison) demonstrates how advertising can better serve its audience, shows the dangers of
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Tangled Web They Weave: Truth, Falsity, & Advertisers by Ivan L. Preston

Preston (advertising, U. of Wisconsin-Madison) demonstrates how advertising can better serve its audience, shows the dangers of implied claims, and indicates the need for regulatory adjustment. He covers regulation, deceptive implications, and nonfact claims using examples and anecdotes. Preston recommends alternatives for advertisers, regulators, and consumers. Annotation c. by Book News, Inc., Portland, Or.

Author: Ivan L. Preston

Language: English

Binding: Hardcover

Pages: 236

Publisher: University of Wisconsin Press

Publication Date: 1994-07-15

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ISBN: 029914190X


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Ivan L. Preston  Hardcover


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