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Tales from the Ark
Tales from the Ark Avril Rowlands 0745923755 9780745923758 Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the image
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Tales from the Ark by Avril Rowlands

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact peoples trust, satisfaction and willingness to buy. This book will draw on 30 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques that have used over the years for companies such as Jim Beam, Kraft, Navagant Consulting and major accounting firms. Divided into three sections (the rationale for visual selling, how to prepare for a visual sell, and various situations salespeople face and how to use visual selling to maximum advantage), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house. Table of Contents Introduction Section 1: Why Sell Visually 1. The Eyes Have It: How Images Persuade Us to Say Yes 2. A Sign of the Times: The Trend of Looking First, Listening Second 3. The Top Ten Mistakes of Word-Focused Salespeople Section II: Visual Preparation 4. Consider Your Options: Looking at the Sale From All Angles 5. Shaping an Environment to Your Advantage 6. Creating Visual Visuals Section III: Situational Issues--Visual Options During the Sales Process 7. Persuading with Everything Youve Got 8. How to Absorb Objections and Respond to Questions with Your Whole Body 9. Tailor What the Audience Sees to Whom the Audience Is 10. The Final Step: Reintegrate Visual and Verbal

Author: Avril Rowlands

Language: English

Binding: Paperback

Pages: 128

Publisher: Lion Pub

Publication Date: 1995-04-01

Our Price: $4.29

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ISBN: 0745923755


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