Swipe to Unlock: The Primer on Technology and Business Strategy

Swipe to Unlock: The Primer on Technology and Business Strategy by Neel Mehta, Aditya Agashe, Parth Detroja 1976182190 9781976182198
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Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.

***Swipe to Unlock was updated in 2020 to include over 40 pages of new content to cover the latest developments in the world of tech.*** We highly recommend buying our book directly from Amazon rather than a third-party seller as its the only way to ensure you get the latest version.

This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal, Forbes, and Business Insider. Swipe to Unlock has been translated into 11 languages including Chinese, Korean, & Russian and was touted as "our generations Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling.

Swipe to Unlock teaches you how to think like a technologist by answering real-world questions like:
    • How does Spotify determine what songs to recommend to you?
    • How did KaiOS become the third largest mobile operating system in just two years since launching?
    • Why does Amazon offer free shipping with Prime if it loses them money?
    • How did a single typo take down 20% of the internet?
    • Why did Microsoft acquire LinkedIn?
    By breaking down questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes techs biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse.

    Topics Covered: Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more!

    Featured Companies: Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more!

    Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why its the Top Gifted Technology Book of 2020!

    Swipe to Unlock: The Primer on Technology and Business Strategy

    Author: Neel Mehta, Aditya Agashe, Parth Detroja

    Language: English

    Binding: Paperback

    Pages: 347

    Publisher: CreateSpace Independent Publishing Platform

    Publication Date: 2017-09-20


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