Skip to content
DiscoverBooks app logo Download the Discover Books app Open close button

  Home > Shop Categories > Business & Money >

Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba 0596516835 9780596516833
Stock Image - Actual Cover May Vary


 

Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba

To achieve success in todays ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. Its a new way of thinking-and working-that can transform companies struggling to adapt to todays environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

Author: Peter Merholz, Todd Wilkens, Brandon Sch

Language: English

Edition: 1

Binding: Hardcover

Pages: 202

Publisher: OReilly Media

Publication Date: 2008-03-26

Our Price: $4.29

Quantity:42

 
ISBN: 0596516835


Condition:
New [Add $99.00]
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Peter Merholz, Todd Wilkens, Brandon Sch (Edition: 1) Hardcover

Share your shopping experience. Write a review here »

Browse for more products in the same category as this item:

Shop Categories > Business & Money
Shop Categories > Business & Money > Biography & History
Shop Categories > Computers & Technology
Shop Categories > Computers & Technology > Computer Science
Shop Categories > Computers & Technology > Web Development & Design
Shop Categories > Computers & Technology > Programming
Shop Categories > Computers & Technology > Graphics & Design
Shop Categories > Science & Math
Shop Categories > Science & Math > Technology
Binding > Hardcover

* Free Shipping applies to all orders of $9 or more shipped to the contiguous 48 United States.