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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan, David P. Norton 1591391342 9781591391340
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan, David P. Norton

Strategy Maps takes readers to the next level of precision in strategy implementationStrategy Maps introduces a new tool that has evolved from Robert Kaplan and David Nortons ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.Offers a visual cause-and-effect explanation of whats working and what doesnt in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.

Author: Robert S. Kaplan, David P. Norton

Language: English

Edition: 1

Binding: Hardcover

Pages: 454

Publisher: Harvard Business Review Press

Publication Date: 2004-02-02

Our Price: $4.29

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ISBN: 1591391342


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Robert S. Kaplan, David P. Norton (Edition: 1) Hardcover


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