Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky 1492049395 9781492049395
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When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, youll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. Youll use frameworks and patterns for content, methods to measure the contents effectiveness, and processes to create the collaboration necessary for success. Youll also structure your voice throughout so that the brand is easily recognizable to its audience.

  • Learn how UX content works with the software development lifecycle
  • Use a framework to align the UX content with product principles
  • Explore content-first design to root UX text in conversation
  • Learn how UX text patterns work with different voices
  • Produce text thats purposeful, concise, conversational, and clear

Author: Torrey Podmajersky

Language: English

Binding: Paperback

Pages: 194

Publisher: OReilly Media

Publication Date: 2019-07-09


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