Skip to content

  Home > Binding > Hardcover >

Strategic Management of Technology and Innovation
Strategic Management of Technology and Innovation by Robert A. Burgelman 0072312831 9780072312836
Stock Image - Actual Cover May Vary


Strategic Management of Technology and Innovation by Robert A. Burgelman

Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases and instructors found outdated or lacking. As in the current edition, the book has a strong case foundation at Harvard and Stanford. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.

Author: Robert A. Burgelman

Language: English

Edition: 3rd

Binding: Hardcover

Pages: 1008

Publisher: Irwin/McGraw-Hill

Publication Date: 2000-07-26

Our Price: $6.78

ISBN: 0072312831

Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]

Robert A. Burgelman (Edition: 3rd) Hardcover

Browse for more products in the same category as this item:

Binding > Hardcover

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.