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Strategic Management and Business Policy, Ninth Edition
Strategic Management and Business Policy, Ninth Edition Tom Wheelen, J. David Hunger, David Hunger 0131421794 9780131421790 This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage he
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Strategic Management and Business Policy, Ninth Edition by Tom Wheelen, J. David Hunger, David Hunger

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. KEY TOPICS 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners.

Author: Tom Wheelen, J. David Hunger, David Hunger

Language: English

Edition: 9

Binding: Hardcover

Pages: 1088

Publisher: Prentice Hall

Publication Date: 2003-07-15

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ISBN: 0131421794


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Tom Wheelen, J. David Hunger, David Hunger (Edition: 9) Hardcover


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