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Strategic Management: Value Creation, Sustainability, and Performance
Strategic Management: Value Creation, Sustainability, and Performance Charles E. Bamford, G. Page West 0324364628 9780324364620 STRATEGIC MANAGEMENT: VALUE CREATION SUSTAINABILITY PERFORMANCE, First Edition, provides an innovative and effective new a
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Strategic Management: Value Creation, Sustainability, and Performance by Charles E. Bamford, G. Page West

STRATEGIC MANAGEMENT: VALUE CREATION SUSTAINABILITY PERFORMANCE, First Edition, provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes growth-oriented businesses and highly competitive environments, applying traditional principles and frameworks to the dynamic business climate todays students will experience as working professionals. Using value creation, sustainability, and performance as integrating mechanisms, the text enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the value chain framework. Masterfully balancing fundamental business theory and practical, real-life applications--presented through vignettes, exercises, and simulations--the authors employ a lively and engaging writing style that will appeal to students and instructors alike.

Author: Charles E. Bamford, G. Page West

Language: English

Edition: 1

Binding: Paperback

Pages: 432

Publisher: South-Western College Pub

Publication Date: 2009-06-19

Our Price: $4.29

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ISBN: 0324364628


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Charles E. Bamford, G. Page West (Edition: 1) Paperback


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